Refereed Journal Publications
Mengxia Zhang and Lan Luo, "Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp". Management Science (2022). Data and Code.
* ISMS Doctoral Proposal Competition Award; Shankar-Spiegel Award Runner-up
* Media coverage: Phys.org (2022-07-07); USC News (2022-10-28); Zhihu.com (2022-11-04)
* Featured in: Tommy Talks; Management Science Blogs
Working Papers
"Motivating Consumer and AI Co-creation", with Brian Han, Tianshu Sun, Lan Luo, Joseph M. Golden (2021).
* Featured in: Faculty Spotlight
"Beyond the Hype: Unveiling the Marginal Benefits of Virtual Tours in Real Estate", with Isamar Troncoso (2022). Harvard Business School Working Paper, No. 24-003, July 2023.
* Media coverage: Harvard Business School Working Knowledge (2023-12-05); Business Insider (2023-12-14)
"Transcending Boundaries: Can Generative AI Aid Aesthetic Product Design Using Cross-Domain Inspiration?", with Jingmin Huang, Lan Luo, and Bowei Chen (2023). Marketing Science Institute Working Paper Series.
* USC Marshall iORB Longitudinal & Multidisciplinary Research Grant
"Effects of Peer Voting and Followers on User Contribution to Online Knowledge Sharing Platforms: Evidence from a Field Experiment", with Lan Luo (2020).
Selected Work in Progress
"The Impact of Realism: A Study of Virtual vs Human Influencers on Instagram", with Prashant Rajaram.
“Empowering or Eroding Contributions? How Generative AI Impacts User-Generated Content Across Diverse Communities”, with Hasan Shorakae, Tiffany Bayley, and Mehmet Begen.