Working Papers

• "Consumer and AI Co-creation: When and Why Nudging Human Participation Improves AI Creation.", with Tianshu Sun, Lan Luo, Joseph M. Golden (2021).
  
  
• "Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate", with Isamar Troncoso (2022). Harvard Business School Working Paper, No. 24-003, July 2023.
  * Media coverage: Harvard Business School Working Knowledge (2023-12-05); Business Insider (2023-12-14)
  
  
• "Does That Car Want to Give Me a Ride? Bio-Inspired Automotive Aesthetics Design?", with Bowei Chen, Jingmin Huang, and Lan Luo (2023). Marketing Science Institute Working Paper Series.
  * USC Marshall iORB Longitudinal & Multidisciplinary Research Grant
  
  
• "Social Networks on Knowledge Markets: a Double-edged Sword?", with Lan Luo (2020).
  
  
• "Can Online Knowledge-Sharing Platforms Benefit Females in a Remote Work Environment? Evidence from Stack Overflow", with Jihoon Hong (2022).