Mengxia Zhang

About Me

Research

Teaching

Awards

Curriculum Vita

Mengxia Zhang is an Assistant Professor of Marketing at the Ivey Business School, Western University, Canada. Mengxia's research focuses on artificial intelligence and new media. In her recent Management Science paper, she uses machine learning methods to investigate whether consumer-posted photos can serve as a leading indicator of restaurant survival above and beyond reviews and other known factors. This paper won the 2018 ISMS Doctoral Proposal Competition Award and the 2018 Shankar-Spiegel Award Runner-up. In her other papers, she has studied the topics of consumer-AI co-creation and knowledge sharing.

Prior to joining Ivey, Mengxia completed her Ph.D. at the University of Southern California (USC). At USC Marshall, she has been granted a Ph.D. Student Outstanding Researcher Award and was nominated for the Ph.D. Student Teaching Award. In her spare time, Mengxia enjoys photography.

The name Mengxia is pronounced as "men-shee-a".

  • Research Interests: marketing analytics, unstructured data, AI-human relationship, digital marketing

  • Methodologies: quantitative modeling, machine learning, deep learning, field experiment

Email: mezhang@ivey.ca
Office: Richard Ivey Building 2325
Ivey Business School, Western University
1255 Western Rd, London, ON N6G 0N1, Canada